So, Jeff Bezos has descended from his perch atop Mount Amazon to deliver his latest prophecy. In a recent statement, Jeff Bezos says AI is in an industrial bubble but society will get ‘gigantic’ benefits from the tech.
Give me a break.
This is the kind of perfectly manicured, two-faced statement that only a man with a net worth that rivals the GDP of a small nation could make with a straight face. It’s a masterclass in having your cake and eating it, too. First, you play the wise, grounded elder statesman by acknowledging the obvious: yes, the AI gold rush is a speculative frenzy. Then, you pivot to the role of benevolent futurist, promising a techno-utopia that—coincidentally, I'm sure—will be delivered by companies just like his.
It’s a classic PR move. No, 'move' is too clean a word—it's a con. It’s designed to make you feel like he’s on your side, that he gets it, while his other hand is quietly building the infrastructure that will own the next century.
Let's not kid ourselves about this "bubble." Offcourse there’s a bubble. Every venture capitalist with a pulse and a Patagonia vest is throwing money at anything with ".ai" in the name. It’s the dot-com boom all over again, but with algorithms instead of pets.com sock puppets. And who profits the most when everyone is rushing to build the next big thing? The guy selling the shovels.
In this case, the digital shovels, servers, and cloud computing power are overwhelmingly sold by one company: Amazon Web Services. Jeff Bezos’s original cash cow. The AI boom is like a massive, high-stakes poker game, and AWS is the casino. It doesn't matter who wins or loses at the table; the house takes a cut of every single hand. So when Bezos says he sees a bubble, what I hear is the casino owner calmly observing that the gamblers are getting a little rowdy, all while raking in record profits from selling them overpriced chips.
Does he care if half these AI startups go bust? Of course not. They already paid their AWS bills. He gets to look prescient by calling the bubble, and his company gets rich fueling it. What a racket. And we’re all just supposed to nod along and thank him for his incredible foresight...
This isn't just a Bezos phenomenon, either. It’s the playbook for the entire Mount Rushmore of tech billionaires. You’ve got `Elon Musk` warning about the dangers of AI while simultaneously building a company to implant chips in our brains. You have `Mark Zuckerberg` selling us a dead-on-arrival metaverse as the future of human connection. They create the problem, sell the solution, and call it progress. Are we really supposed to believe these guys are looking out for anyone but themselves?
This brings me to the second, more insidious part of his statement: the promise of "gigantic" benefits for society. This is where the sales pitch really gets slick. It’s vague, optimistic, and completely ignores the most important question: gigantic benefits for whom?
Is it for the warehouse worker at `Jeff Bezos Amazon` whose every move is tracked by an algorithm, soon to be replaced by a robot that doesn't need bathroom breaks? Is it for the graphic designer whose entire profession is being devalued by image generators? Is it for the average person whose data is being scraped without consent to train these all-powerful models? I have my doubts.
The "benefits" always seem to flow in one direction: up. The productivity gains go to the shareholders. The efficiency improvements go to the C-suite. The unimaginable wealth generated by this new technology will likely help pay for the next `jeff bezos yacht`, not for retraining the millions of people whose jobs it will render obsolete.
I was trying to get my smart speaker to play a song the other day, and it kept hearing "play Talking Heads" as "buy toilet paper." After the fourth try, it just placed the Amazon order for me. That’s the "benefit" right there in my living room—a seamless, frictionless pipeline from my idle thought to Bezos's pocket. It ain't about making my life better; it's about making it easier for me to consume.
This whole narrative is an anesthetic. It’s meant to dull our senses to what’s actually happening. By dangling the shiny object of a utopian future—curing diseases! solving climate change!—they distract us from the very real, very present downsides of job displacement, algorithmic bias, and the unprecedented concentration of power in the hands of a few unelected tech lords. Am I just a luddite yelling at the cloud? Maybe. But I don't think so. I think I'm just someone who has seen this movie before and knows how it ends.
At the end of the day, this isn't about AI. It could be about crypto, or the metaverse, or quantum computing. The technology changes, but the script stays the same. A billionaire, detached from the reality the rest of us live in, anoints himself a visionary and sells us a future that is, above all else, fantastically profitable for him. He warns of the risks to appear thoughtful, then promises rewards to keep us from asking too many hard questions. It's the oldest trick in the book, just dressed up in new-age digital clothes. And frankly, I'm tired of buying it.
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