Let's just call it. The internet is over.
Not in the "lights out, servers down" sense. Don't be so literal. It's over in the way a great band is over after they release three soulless, corporate-mandated albums. The name is still on the marquee, the music is still playing, but the soul? The spark that made you fall in love in the first place? It's gone. We're all just wandering through the digital ghost of something that used to feel alive, and now it feels like a sprawling, algorithm-curated graveyard.
Everywhere you look, the decay is obvious. The search results are a wasteland of AI-generated slop, written by no one and for no one, designed only to catch a keyword and serve you an ad. The social feeds are a relentless firehose of rage-bait, algorithmically-optimized videos, and influencers selling you plastic junk from a factory half a world away. It’s a machine talking to a machine, with you, the human, as the inconvenient but necessary organic component to register the "impression."
And we all just nod along like it's normal, because what else are you gonna do...
I tried to find a simple recipe for chili the other day. Just chili. Not "Keto-Friendly Paleo-Vegan Chili That Will Align Your Chakras." I wanted something a human being, with a family and a stovetop, actually cooked. What I got was a dozen near-identical blog posts, all starting with a 2,000-word sob story about a grandmother I’m pretty sure was generated by a language model. The text was peppered with just enough grammatical oddities to make you suspect it was translated from another language, then back again, by a machine that learned English from user manuals.
This is the new normal. This is the "slop." It's the endless stream of low-quality, zero-effort, AI-generated content that's currently flooding every corner of the web. It's the YouTube videos with robotic narration reading a stolen Reddit thread. It's the Amazon product reviews that sound like a hostage is describing an object at gunpoint. It's an entire digital ecosystem slowly being poisoned by its own efficiency.
It’s like someone replaced all the water in the world with gray, nutrient-less sludge. You can still drink it to survive, I guess, but you’d kill for a glass of clean, spring water. We’ve optimized the human element right out of the equation because, let's be honest, humans are inefficient. We're slow, we're emotional, we have opinions that can't be A/B tested into a perfect click-through rate.
So, the machine takes over. The goal is engagement. No, 'engagement' is too clean a word—it's about eyeball-hours, pure and simple. It's about keeping you scrolling, clicking, and watching, regardless of whether any of it enriches your life or rots your brain. The platforms don't care about the quality of the content any more than a slot machine cares about your financial well-being. They just want you to keep pulling the lever.
The easy answer is to blame the tech giants, and offcourse we should. Google, Meta, you name it. They built the casino. They set the rules. Their entire business model is predicated on a scale that human creativity simply can't match. When you need to fill a bottomless void with "content" to sell ads against, you can't rely on artisans. You need a factory. And AI is the ultimate content factory. It never sleeps, it never asks for a raise, and it can churn out a million articles on "The Top 10 Benefits of Drinking Water" before a human writer has finished their morning coffee.
They sell this to us with sanitized PR-speak. They're "leveraging AI to surface more relevant content" or "enhancing the user experience with personalized recommendations." Let me translate that for you: "We are firing the human curators and replacing them with a statistical model that thinks you'll click on garbage because you clicked on slightly different garbage yesterday." It's not about relevance; its just a numbers game.
But what happens when the AI starts training on its own slop? When the models are fed a diet of the very synthetic, soulless content they were created to produce? We're already seeing it. The internet is beginning to eat its own tail, a digital Ouroboros consuming and regurgitating the same bland mush until there's nothing original left. It ain't a pretty picture.
This is the part where I'm supposed to offer a solution, right? To talk about supporting independent creators or using smaller platforms. And sure, you should do that. But let's be real. That's like trying to bail out the Titanic with a teaspoon. The scale of the problem is monumental. We're talking about the fundamental architecture of information in the 21st century.
Then again, maybe I'm the problem. Maybe I'm just an old man yelling at a cloud, nostalgic for a dial-up world that never really existed. Maybe this sterile, machine-curated reality is what people actually want. A world without friction, without challenging ideas, without the messy, unpredictable chaos of real human interaction. A smooth, gray, endless scroll. God, I hope not.
There's no fixing this. There's no "undo" button. The incentives are too powerful, the technology is too pervasive, and our collective attention spans are too shot to fight back. The dream of the open, human-centric web is dead. We're living in its echo—a hollow, synthetic, and deeply lonely place. The best we can do now is carve out our own small, human corners and try to remember what it felt like when there was a real person on the other side of the screen.
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